Raking it in
City and Puma Strike Record-Breaking Kit Deal Worth £1 Billion
City have secured what appears to be the Premier League's most lucrative kit deal, agreeing an extension with Puma that could reach £1 billion over the contract's duration.
The German manufacturer will continue producing City's playing strips for another decade, with the deal valued at £100 million annually and running through the 2034/35 campaign at minimum.
Puma first partnered with City in 2019, taking over from Nike in what marked a significant commercial shift for the club. The relationship has flourished alongside the team's sustained success, with City becoming one of football's most recognisable global brands.
The timing proves particularly astute for both parties. City's consistent excellence has provided Puma with an ideal platform to challenge Nike and Adidas for market supremacy, while the club's expanding worldwide support base offers unprecedented commercial opportunities.
"We joined forces with Puma with the ambition to challenge ourselves and go beyond expectations," said Ferran Soriano, City Football Group's chief executive. "We have achieved this and more over the last six seasons. Puma have seamlessly integrated into our organisation, and we've enjoyed many historic moments together, engaging fans globally."
The figures dwarf existing Premier League arrangements. Manchester United's Adidas contract generates approximately £90 million per season, while Arsenal's similarly structured deal now trails City's new terms considerably.
Puma's involvement extends beyond the first team, encompassing the broader City Football Group network including Girona, Melbourne City, and Mumbai City.
"Puma's partnership with Manchester City has been a great success both on and off the pitch," commented Puma CEO Arthur Hoeld. "Trophies, a perfect stage for our performance products and commercial success were exceptional."
The contract arrives at a crucial juncture for City's financial planning. With Financial Sustainability Regulations tightening across European football, the guaranteed £100 million annual income strengthens the club's position significantly.
These funds will bolster City's capacity for reinvestment across multiple areas - from academy development and infrastructure improvements to future transfer activity. The deal's structure provides long-term stability regardless of on-pitch fortunes.
Perhaps most tellingly, the agreement demonstrates mutual confidence that the Premier League's 115 charges against City will prove groundless. Neither party would commit to such substantial figures without expecting a positive resolution to the ongoing proceedings.
